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How Do I Make Money Sports Betting? Portfolio EV, Of Course

Updated June 12, 2025 | 8:22 am CDT by Sam Smith

Most sports bettors ask the same question at some point, whether it’s after a cold streak, a losing season or just realizing they’re donating money to their sportsbook every Sunday: “How can you actually make money betting sports?”

The answer isn’t “more research.” It’s not building a model, tailing picks on Twitter or betting with your gut. It’s a simple idea with powerful math behind it — and it’s called Portfolio EV.

How to Make Money Sports Betting: Portfolio EV, Of Course

Building your bankroll and securing long-term profits is easy with Portfolio EV. Take advantage of our Portfolio Betting page to begin your journey!

In Summary: How to Make Money Sports Betting

  • Portfolio EV strategy treats your bankroll like an investment portfolio: Diversified, edge-focused and compounding over time. You’re not gambling — you’re investing.
  • Portfolio EV is a data-driven sports betting strategy that prioritizes expected value (+EV) over picking winners. The focus is on volume and edge, not gut feelings or hot tips.
  • Casual bettors overbet on bad lines they like and underbet on good ones they don’t understand. Portfolio EV solves this by identifying +EV bets in real time.
  • Instead of a few researched bets, you place dozens or even hundreds of small, +EV bets daily, guided by math and market data — not emotion.

What Is Portfolio EV?

Portfolio EV is a data-driven sports betting strategy built on two foundational truths:

  1. Expected value is the single most important number in betting.
  2. Your goal shouldn’t be to pick winners — it should be to stack +EV bets efficiently and consistently.

Portfolio EV flips the traditional model of sports betting on its head. Instead of sweating a handful of bets you love, you’re placing dozens to hundreds of small, +EV bets each day, guided by real-time data. You’re not trying to “outsmart” Vegas — you’re letting the market tell you where the edge is and capitalizing before it disappears.

Why It Works

Most bettors lose because they make two critical mistakes:

  • They overbet bad lines because they like the narrative or the matchup.
  • They underbet good lines because they don’t recognize value when it’s there.

Portfolio EV avoids both mistakes by showing you exactly where the edge is — across hundreds of markets and sportsbooks — so you can fire quickly on the bets that mathematically give you a profit over time.

This is the same principle that powers professional bettors and syndicates. But Portfolio EV makes it accessible to everyone.

It’s Not About Being Right. It’s About Being +EV.

Let’s be clear: You will still lose bets. That’s the nature of sports.

But with Portfolio EV, you win the war — even if you lose some battles — because you’re backing every bet with data. You’re not guessing. You’re not chasing. You’re investing.

This system is built on volume, edge and long-term compounding returns — not on getting lucky with a seven-leg parlay or sweating player props you heard about on a podcast.

What Makes Portfolio EV Different?

  • Real-Time Value Detection: The tool constantly scans the market to identify mispriced bets with a positive expected value — often before the books move.
  • Customizable Filters: Set your own EV threshold, bet sizing strategy, and time horizon based on your bankroll and risk tolerance.
  • Diversified Betting Strategy: By placing a wide range of small +EV bets, you reduce variance and increase your edge over time.
  • Trackable ROI: See your performance across books, bet types and strategies — with historical win rates and profit metrics that are easy to understand.

Want to Make Money Betting? Think Like an Investor

Imagine trying to get rich by buying a couple of stocks you “like.” That’s how most bettors treat their bankroll.

Now imagine building a diversified, high-upside, mathematically sound portfolio — where every dollar is backed by data, not emotion. That’s the Portfolio EV approach.

It’s not sexy. It’s not loud. But it works.

Categories Betting 101
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Sam Smith

Author

Sam Smith

Sam Smith is a writer and editor with Stokastic and OddsShopper. He has been immersed in the world of professional sports data since 2015 while also writing extensively on the NFL for a multitude of blogs and websites. With OddsShopper, Sam looks to blend his sports and editorial expertise with OddsShopper's data to bring you the best betting information possible.

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